Search Engine Optimisation
Your online presence is your shop window to an unlimited market – open 24 hours a day, 7 days a week, 365 days of the year.
Just having a website presence, though, is no longer enough to compete.
Search Engine Optimisation (SEO) is a vital part of any companies marketing, to ensure the maximum number of customers get to your website before your competitors.
In today’s ever changing markets, SEO is no longer an option – it is essential.
- Over 90% of internet users find websites through search engines
- 3 in 4 people agree that search engines help them find products and brands they haven't thought of before
- ecommerce activity is set to quadruple by 2020, and will account for almost 40% of all retail sales
Increasing your online presence through the leading search engines, is a proven way to increase your sales. A strong, ongoing SEO campaign will increase your brand awareness and generate a great return on investment.
We can help you to get your website noticed ahead of your competitors, by ensuring your website is found through a variety of search terms and keywords. Our Search Engine Optimisation solutions are committed to achieving high visibility on the leading search engines including Google, Yahoo and MSN.
Our SEO services cover:
Keyword Research:
We take the guess work out of which keywords you should be targeting, by understanding your customers’ thought processes and behaviour, and continually researching how people search for your products and services.
Competitive Analysis
After establishing the most effective keywords for your Website, we will prepare a comprehensive analysis report showing you exactly where you stand relative to your competitors for these keywords.
This process will help us to achieve the competitive advantages needed to ensure you outperform your competitors on the search engines and so increase your exposure.
Content Enhancement
Content enhancement involves analyzing and then modifying the content of your website. During this process, Big Red Giant will make recommendations to manipulate, add, or even remove existing content.
It is important that we ensure our chosen keywords are incorporated into your site in the correct way. Simply including these keywords into your content is not enough. Big Red Giant will make sure that your site content is constructing in a search engine friendly format.
Link Management
Relevancy based search engines use linking to determine the credibility of one site versus another with respect to subject matter. A good linking strategy not only increases direct traffic and builds your brand’s visibility online, but also improves your relevancy rating on major search engines like Google. This all feeds back into the overall success of your SEO campaign.
You may have heard of the term "Link Popularity" and "Page Rank". These actually refer to the existence of external links from sites that link to yours. These can have a substantial impact on your ability to achieve and maintain prominent positioning for the keywords you cover.
Web Page and Directory Submission
Finally, Big Red Giant hand submits all the optimised pages into the search engines and directories.
Ongoing Analytics
During all our Search Engine Optimisation campaigns, Big Red Giant will provide advanced analytics on an ongoing basis. These reports will show a full history of your websites performance within the search engines on an ongoing basis.
Each month, Big Red Giant will provide its natural search optimization clients positioning reports, competitive analysis reports, detailed traffic analysis, & recommendations for code improvements.
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